Author
Graff, Garrett M., 1981-
Title
The first campaign : globalization, the Web, and the race for the White House / Garrett M. Graff.
Published
New York : Farrar, Straus and Giroux, c2007.
Format
Book
Description
323p. ; 24cm.
Link
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0743/2007035966-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0743/2007035966-d.html
Contents
Introduction: a period of consequences -- The last campaign -- The rise of the anxious class -- Google and people-powered politics -- The Democrats reboot -- 2008-the first campaign -- The first campaign -- Issue #1: Investing in 21st century technology -- Issue #2: Educating and recruiting 21st century workers -- Issue #3: Caring for 21st century workers -- Issue #4: Powering a 21st century economy -- Web 2.0 meets campaigning 3.0 -- Conclusion: a collective future.
Abstract
The 2008 presidential campaign will be like none other: the first campaign in fifty years in which both parties must nominate a new candidate, and the first ever in which the issues of globalization and technology will decide the outcome. Author Graff represents the people that the candidates want to engage: young, technologically savvy, concerned about the future. Here, he asks: Will the parties seize the moment and run the first campaign of the new era, or will they run the last campaign all over again? Globalization, Graff argues, has made technology both the medium and the message of 2008. The usual domestic issues (the economy, health care, job safety) are now global issues. Meanwhile, the emergence of the Web as a political tool has shaken up the campaign process, leaving front-runners vulnerable right up until Election Day. Graff makes clear that whichever party best meets the challenges of globalization will win.--From publisher description.
ISBN
9780374155032 (hardcover : alk. paper)
0374155038 (hardcover : alk. paper)
Cor.Sub.
Democratic Party (U.S.)
Subject
Presidents -- United States -- Election -- 2008.
Political campaigns -- United States.
Internet in political campaigns -- United States.
Elections -- United States -- Computer network resources.
United States -- Politics and government -- 2001-.
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St. Petersburg/Gibbs~1Circulation~2JK526 2008~2.G73 2007
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