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AuthorBest, Joel.TitleFlavor of the month : why smart people fall for fads / Joel Best.PublishedBerkeley : University of California Press, c2006.FormatBook
Govt Publication
Descriptionxi, 201 p. : ill. ; 22 cm.

LinkTable of contents http://www.loc.gov/catdir/toc/ecip0517/2005022128.html
NotesIncludes bibliographical references (p. 179-197) and index.
ContentsThe illusion of diffusion -- Why we embrace novelties : conditions that foster institutional fads -- The fad cycle : emerging -- The fad cycle : surging -- The fad cycle : purging -- Fad dynamics -- Becoming fad-proof.
ISBN0520246268 (cloth : alk. paper)SubjectSocial institutions.
Fads -- Social aspects.
Diffusion of innovations.
Institutions sociales.
Modes (Gouts collectifs) -- Aspect social.
Innovations -- Diffusion.

<a href=?pst>p</a>St. Petersburg/Clearwater~1Circulation~2HM826~2.B47 2006<a href=?pst>p</a>St. Petersburg/Gibbs~1Circulation~2HM826~2.B47 2006pAll itemsCover Image



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