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AuthorRicks, David A.TitleBlunders in international business / David A. Ricks.Edition3rd ed.
PublishedMalden, MA : Blackwell Publishers, 1999.FormatBook
Descriptionix, 172 p ; 22 cm.

NotesIncludes bibliographical references and index.
ContentsIntroduction: the role of culture, communication, structure -- Production -- Names -- Marketing -- Translation -- Management -- Strategic management -- Other areas of international business -- Lessons learned.
ISBN0631217762 (alk. paper)SubjectInternational business enterprises -- Management -- Case studies.
Business failures -- Case studies.

<a href=?pst>p</a>St. Petersburg/Clearwater~1Circulation~2HD62.4~2.R53 1999pAll itemsCover Image



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