Author
Carlson, Tony.
Title
The how of WOW : a guide to giving a speech that will positively blow ’em away / Tony Carlson.
Published
New York : American Management Association, c2005.
Format
Book
Description
viii, 277 p. ; 23 cm.
Link
Table of contents http://www.loc.gov/catdir/toc/ecip051/2004022112.html
Notes
Includes bibliographical references (p. 245-247) and index.
Contents
|Acknowledgments --| |Prologue : Rising above the crowd --| |pt. 1.|Why should you care? --| |1.|Take off the bushel basket --| |2.|Tried... but not necessarily true --| |3.|Understanding the audience --| |4.|Performance ready --| |pt. 2.|Before saying yes --| |5.|You’re the star --| |6.|do I really need to do this? --| |pt. 3.|Before you write a word --| |7.|Be prepared --| |8.|Find the hook --| |9.|Keep the focus on you --| |pt. 4.|As you write --| |10.|Getting down to it --| |11.|Of headlines, humor, and aha’s --| |pt. 5.|Showtime --| |12.|Before you say a word --| |13.|Stand and deliver --| |14.|After the talking’s done --| |Appendix A : The speaker’s checklist --| |Appendix B : Research resources --| |Appendix C : When someone else will write your speech --| |Appendix D : How about ther ROI? --| |Index.|
ISBN
0814472516
9780814472514
Subject
Public speaking.
Communication in management.
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St. Petersburg/Gibbs~1Circulation~2PN4193.B8~2C37 2005
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