Author
Johansson, Frans.
Title
The Medici effect : what elephants and epidemics can teach us about innovation / Frans Johansson.
Published
Boston, Mass. : Harvard Business School Press, c2006.
Format
Book
Description
xiii, 207 p. ; 21 cm.
Notes
Includes bibliographical references (p. 191-200) and index.
Contents
The intersection: your best chance to innovate: monkeys and mind readers -- The rise of intersections: the sounds of Shakira and the emotions of Shrek -- Break down the barriers between fields: sea urchin lollipops and Darwin’s finches -- How to make the barriers fall: Heathrow Tunnel and restaurants without food -- Randomly combine concepts: card games and sky rises -- How to find the combinations: meteorite crashes and code breakers -- Ignite an explosion of ideas: submarines and tubular bells -- How to capture the explosion: MacGyver and boiling potatoes -- Execute past your failures: violence and school curricula -- How to succeed in the face of failure: Palm Pilots and counterproductive carrots -- Break out of your network: ants and truck drivers -- How to leave the network behind: penguins and meditation -- Take risks and overcome fear: airplanes and serial entrepreneurs -- How to adopt a balanced view of risk: elephants and epidemics -- Step into the intersection and create the Medici effect.
ISBN
1422102823
9781422102824
Subject
Technological innovations.
Creative thinking.
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St. Petersburg/Gibbs~1Circulation~2HC79.T4~2J625 2006
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