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AuthorWeil, Debbie.TitleThe corporate blogging book : absolutely everything you need to know to get it right / Debbie Weil ; with a foreword by Bob Lutz.PublishedNew York : Portfolio, 2006.FormatBook
Descriptionxvii, 218 p. : ill. ; 22 cm.

LinkTable of contents only http://www.loc.gov/catdir/toc/fy0702/2006043469.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0720/2006043469-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0720/2006043469-d.html
NotesIncludes bibliographical references (p. [201]-208) and index.
ContentsTop twenty questions about corporate blogging -- A quick romp through the corporate blogosphere -- Confronting fear of blogging -- A baker’s dozen: 12 plus 1 ways to use a corporate blog -- Should the CEO blog? -- The new ROI is ROB (return on blog) -- Top ten tips write an effective business blog -- What you really need to know about blogging tools and technology -- Cheat sheet: making the case for blogging to the boss -- What’s next.
ISBN1591841259SubjectBusiness communication -- Blogs.
Blogs.

<a href=?pst>p</a>St. Petersburg/Clearwater~1Circulation~2HD30.37~2.W45 2006pAll itemsCover Image



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