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AuthorFunk, Tom, 1965-TitleWeb 2.0 and beyond : understanding the new online business models, trends, and technologies / Tom Funk.PublishedWestport, Conn. : Praeger, 2009.FormatBook
Descriptionxviii, 172 p. ; 25 cm.

NotesIncludes bibliographical references (p. [159]-165) and index.
ContentsIntroduction : what is Web 2.0 and how will it change my business? -- Power to the people -- Pull media, not push -- The Web as platform : the network is the computer -- Case studies : rapidly changing online landscapes -- Successful online business models for Web 2.0 and beyond -- Ten things you should do to make your business more "Web 2.0" -- The dark side : how the latest developments in cyber crime can ruin your day--or business -- Web 3.0 : what does the future hold?
AbstractThe widespread adoption of broadband has created a Web experience that could only be dreamed of just a few years ago. The term Web 2.0 was coined in reference to the proliferation of highly interactive Web applications, including social networks such as FaceBook and MySpace, streaming video, interactive gaming, wikis, user-submitted reviews, and blogs. Mobile Web, or wireless access to the Internet through a cell phone, PDA, or other portable gadget, allows users to move off the desktop; and with the introduction of the Apple iPhone, users have a new, improved portable Web-browsing experience. Funk outlines the latest emerging technologies on the Web, and offers readers the Ten Things You Should Do to Make Your Business More Web 2.0. This highly accessible guide provides the latest information on the most popular activities on the Web; new ways to market, attract customers, and keep your Web site vibrant; and ways to protect yourself from the growing menace of cybercrime. Funk has been involved with Web publishing since 1995 and is currently vice president of client services for Timberline Interactive, a Web-development consultancy.--Siegfried, David Copyright 2008 Booklist
ISBN9780313351877 (alk. paper)0313351872 (alk. paper)SubjectElectronic commerce.
Web 2.0.
Internet marketing.
Information technology -- Management.

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