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AuthorHeffernan, Margaret, 1955-TitleHow she does it : how women entrepreneurs are changing the rules of business success / Margaret Heffernan.PublishedNew York : Viking, 2007.FormatBook
Descriptionxiii, 274 p. ; 22 cm.

LinkPublisher description http://www.loc.gov/catdir/enhancements/fy0719/2006041379-d.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0719/2006041379-b.html
NotesIncludes bibliographical references (p. [257]-260) and index.
Contents1: Fire in the belly, skin in the game -- The need to achieve -- Zeitgeist -- Niche is nice (and margins are marvelous) -- 2: It ain’t what we do, it’s the way that we do it -- The value of values -- The power of people -- Leadership as orchestration -- Customer love -- Improvisation -- Help! -- Staying power -- Money isn’t everything -- 3: The only failure is not to try -- M & A: marriage and acclimatization -- Birth of a saleswoman -- The new norm.
ISBN06700382379780670038237SubjectBusinesswomen.
Women-owned business enterprises.
Local SubjectOrganizational management.

<a href=?pst>p</a>St. Petersburg/Gibbs~1Circulation~2HD6053~2.H37 2007pAll itemsCover Image



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