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AuthorNewhouse, John.TitleBoeing versus Airbus : the inside story of the greatest international competition in business / John Newhouse.PublishedNew York : A.A. Knopf, 2007.FormatBook
Descriptionxiii, 254 p. ; 25 cm.

LinkTable of contents only http://www.loc.gov/catdir/toc/ecip071/2006030611.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0713/2006030611-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0713/2006030611-d.html
Sample text http://www.loc.gov/catdir/enhancements/fy0713/2006030611-s.html
Variant titleBoeing vs. Airbus
NotesIncludes bibliographical references (p. 229-240) and index.
ContentsBeing number one -- Trading places -- Folly and hypocrisy -- Market share, the airlines’ enemy -- Playing the game -- Meltdown and merger -- The very large airplane -- A challenge from Asia -- Muddling through, more or less.
Abstract"Chronicles the high-stakes rivalry between the world’s two largest aircraft manufacturers--companies that will bet the house on a single airplane. Long one of America’s most successful corporations--and its biggest exporter--Boeing struggled to maintain 50% of the market share for commercial aircraft after being overtaken by European upstart Airbus in the late 1990s. But Airbus did not remain on top for long--by 2006, the company suffered from mismanagement and had adopted the kind of complacent, risk-averse culture that had once characterized its competitor. Incorporating interviews conducted throughout the industry, Newhouse takes us inside these two firms to help us understand their struggle for supremacy in a business based as much on instinct as on economics. He also explores the problems that now face both companies: potential competition from China and Japan, the challenge of serving Asian markets, and the need to undo years of mismanagement.--From publisher description."--From source other than the Library of Congress
ISBN14000433609781400043361Cor.Sub.Boeing Company.
Airbus Industrie.
SubjectAircraft industry -- United States.
Aircraft industry -- France.
Competition, International.

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