Link
Table of contents http://www.loc.gov/catdir/toc/fy0804/2007039973.html
Notes
Includes bibliographical references (p. [265]-274) and index.
Contents
The desire code -- The pretty good problem -- The straw man in the gray flannel suit -- Rationale thinking -- Ignoring the Joneses -- Murketing [sic] -- Chuck Taylor was a salesman -- Rebellion, unsold -- Click -- Very real -- The murkiest common denominator -- The commercialization of chitchat -- The brand underground -- invisible badges -- Murketing ethics -- What’s the matter with Wal-Mart shoppers? -- Beyond the thing itself.
ISBN
9781400063918
1400063914
Subject
Branding (Marketing) -- United States. Brand name products -- United States.
