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AuthorSernovitz, Andy.TitleWord of mouth marketing : how smart companies get people talking / Andy Sernovitz.Edition[Rev. ed.].
PublishedNew York : Kaplan Pub., c2009.FormatBook
Description206 p. : ill. ; 24 cm.

ContentsWhat is word of mouth marketing? -- Deep stuff : six big ideas -- The word of mouth marketing manifesto -- The five Ts in action -- Talkers : who will tell their friends about you? -- Topics : what will they talk about? -- Tools : how can you help the message travel? -- Taking part : how can you join the conversation? -- Tracking : what are people saying about you? -- Sixteen sure-thing, must do, awfully easy word of mouth marketing techniques -- Choose to be good.
ISBN97814277986191427798613SubjectWord-of-mouth advertising.
Marketing.

<a href=?pst>p</a>St. Petersburg/Gibbs~1Circulation~2HF5827.95~2.S47 2009pAll itemsCover Image



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