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AuthorRosen, John.TitleStopwatch marketing : take charge of the time when your customer decides to buy / John Rosen, AnnaMaria Turano.PublishedNew York : Portfolio, 2008.FormatBook
Description244 p. : ill. ; 24 cm.

LinkContributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2007032625-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0828/2007032625-d.html
NotesIncludes bibliographical references (p. [233]-236) and index.
ContentsThe problem -- The solution -- Impatient shopping -- Recreational shopping -- Reluctant shopping -- Painstaking shopping -- Discovery : identifying your selling quadrant -- Web analytics : timing your stopwatch -- Distribution : allocating your marketing resources -- Activation : creating, refining, and executing your stopwatch strategy.
ISBN97815918419441591841941SubjectMarketing -- Management.
Consumer behavior.
Consumers’ preferences.
Product management.
Add.EntryTurano, AnnaMaria.

<a href=?pst>p</a>St. Petersburg/Gibbs~1Circulation~2HF5415.13~2.R636 2008pAll itemsCover Image



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